Traditional Media

The first form of Media Rights I’m going to illustrate is official licensed clothing.

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As you can see, this is from the NFL’s last jersey deal with Reebok, but clearly shows the authentic rights patch up in the upper right hand corner. (I know it’s upside down, but I folded the jersey to make a smaller and easier to see photo). The NFL and it’s teams only offer a limited number of official clothing makers and designers. The patch is meant to show that it’s an authentic item, and not a cheap knockoff, which has been becoming a huge problem lately.

The next form is actually the Recreation Rights via video game.

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The NFL holds absolute right in recreating the game, players, teams, and stadiums, only allowing officially licensed companies the ability to do so. As we know, EA is the official sole owner of the NFL video game rights at this point. However, just like the jersey, the game has an authentication sticker, to prove that it’s real and not a forgery to help both customers and any person who is looking to make sure rights are not viloated.

Lastly, I’m going to cover Photography rights.

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During the late 1980’s David Boss and Bill McGrane traveled all over the NFL to take some iconic photos and tell a behind the scenes tale of the NFL with this photography book. The NFL is very picky about it’s photographical rights, and maintains the right to seize and reclaim any un-authorized photos. This book is a stunning example of what good can come from maintaining the rights and working the proper way.

As always,

Justin

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